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Choosing a domain name is similar to selecting a company name, and it requires a lot of thought and consideration. Your domain name is your identity on the web, and you want to make sure you choose a name that not only fits your business but is also easy to find and promote. Picking a good hosting provider boils down to three S's -- speed, support, and security. So it should have the ability to rapidly scale your website as your target audience grows and the resiliency to handle sudden bursts of high traffic.